Our NFC label featured in Packaging Polska

Our commitment to pioneering technologies has been featured in the industry monthly Packaging Polska. The article described in detail our innovative NFC label, which had previously received recognition in the Art of Packaging competition – a solution that is revolutionising the way consumers interact with products.

The label combines refined print enhancement techniques – such as selective cold stamping, textured varnish, and a soft-touch effect – with an intelligent NFC chip. As a result, it not only catches the eye on the shelf, but most importantly, plays a key role in combating counterfeiting. With a smartphone, the consumer can instantly verify the authenticity of the product – a feature of strategic importance in industries such as pharmaceuticals and premium spirits.

As one of the first companies in Poland to do so, we launched a fully integrated line for antenna printing and RFID/NFC chip application back in 2012. The current interest from the media proves how forward-looking that decision was. The NFC label is not only a tool for brand protection – it is also a powerful marketing asset.